Friday 1 January 2010

adi pure, Adidas new sports clothing line


The images shown here are from the shoot earlier in 2009 for the new range from Adidas Taylor Made Golf, simply branded as adi pure, a range designed not purely for the golf course but an extended range of sporting and leisure wear.

Getting back to some of your requests for information on the lighting design, a very simple one light set up using a modified strip softbox to make the beam of light a little narrower than in standard use, the light was so narrow that nothing fell on the white background turning it completely black, this helped to create the mood, and also helped to create the feel i wanted, this helped set the brand apart from the rest of the product range on the shoot.

www.photographyone.co.uk




















No comments:

Post a Comment